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May 2006

April 2006

March 2006

  • 03/23/2006 - Visit us at the AACC Conference in Long Beach!

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    What: Annual American Association of Community Colleges Conference (AACC). Just as Ellis Island was the gateway to opportunity years ago to our ancestors, today's Community Colleges deliver opportunity and hope to a diverse student population in the form of education and job training. So, come celebrate with us at the Renaissance Hotel, Sunday, April 23, starting at 6:00 PM. We'll have wine, food and song! All other days you can find us at the conference, booth #261.

    Where: Long Beach, California at the Long Beach Convention & Entertainment Center

    Booth #261

    When: April 22-25, 2006

    Come check us out! We're going to have a free raffle, handouts and prizes!

January 2006

  • 01/17/2006 - We've moved!

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    After many happy years at 1409 R Street, we're finally moving. We've had so much expansion and so many campaigns to run lately that we simply outgrew our old digs.

    So, as of January 15th, you will find us at 808 R Street Suite 201, Sacramento CA, 95814. Yes, it's the same street, and yes, we could almost carry our desks to the new place it's so close. We're excited about the move and know that we will better serve our customers from the new building.

    Our phone number will remain the same.

  • 01/12/2006 - Our latest newsletter

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    Welcome to the first edition of the William Berry Campaigns newsletter.

    We're a campaign and communications firm based in Sacramento. We've had the good luck to work with over 80 school districts, community colleges, cities, counties and local governments in getting local funding measures passed and getting their messages out.

    In each newsletter we'll be highlighting people and issues involved in funding and running local government.

    If there are things you'd like to hear about, let us know. We'd like to add more voices to the mix.

    - Bill Berry

  • 01/11/2006 - Use Bottle Rockets to win campaigns

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    We find ourselves struggling to wrap our minds and arms around how to elect candidates and get ballot measures passed in an age when traditional marketing techniques work less and less.

    We?re working on the fundamental issue of how to get our clients remembered by the voters on Election Day.

    In our minds, 2004 was the first time that the best and most effective political marketing and communications were NOT done by political consultants. Move On.org, the Swift Boat Veterans, Michael Moore, Outfoxed - they presented Big Ideas to voters and they out-thought the political professionals, including us.

    The average American is bombarded with 4,000 marketing messages a day.

    With 200 cable television stations, broadcast TV, radio, satellite radio, TiVo, billboards, newspapers, bus shelters, direct mail, magazines and the Internet all occupying our time, it is no wonder that so much money must be spent simply to get our attention. Microsoft, McDonald?s, Nike, the Red Cross?thousands of companies spending billions of dollars trying to get 3 seconds of your attention. Communicators are getting desperate.

November 2005

October 2005

  • 10/28/2005 - More awards news

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    We're humbled to receive two American Design Awards for You Do Not Exist (http://www.wbcampaigns.net/works/direct-mail-candidates/you_do_not_exist.php) and for our Vote Democrat Bellybutton poster (http://www.wbcampaigns.net/shop/)

September 2005

August 2005

  • 08/16/2005 - Send us your wish list

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    William Berry Campaigns can help make your wishes come true. Tell us the important issues, improvements, or items you need for your school district, police and fire departments, city or county, and we will get to work for you.

May 2005

  • 05/27/2005 - WBC wins a Telly!

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    William Berry Campaigns is the proud recipient of a 2005 Telly Award for Political Television Advertising. The winning spot was our Kern High School District ad - "Yes on Measure N".

    Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly Awards is a widely known and highly respected national and international competition and receives over 10,000 entries annually from all 50 states and many foreign countries.

    Some of the competitors? names you might recognize: PBS, MSNBC, Charter Communications, Discovery Kids, Nike, NBA Entertainment, E! Networks and more.

  • 05/03/2005 - New political wallpaper - driven

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    We put up another political background with these words: be driven; be insatiable. they can't ignore numbers like these forever.

    Grab it now!

  • 05/02/2005 - LA Trade Tech presentation (PDF)

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    Urbanization, its historical causes in the Central Valley of California, and its political and educational impact.

April 2005

March 2005

  • 03/29/2005 - Photoshop tutorials online

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    We started a new feature in the "Downloads" section - tutorials! Get a glimpse behind the scenes of WBC and find out how to recreate some of the effects seen in our award-winning direct mail.

  • 03/24/2005 - Chico Enterprise Article - Property Tax

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    Property Tax Hike Proposed to Ease Budget Woes in Chico School District

    Chris Gullick - Staff Writer

    Click for the full article.

  • 03/23/2005 - Added some engaging news articles from our clients

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    We're in the news! Check out some real-world examples of our successful campaigns.

  • 03/21/2005 - Search political sites with WBC

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    You can now search some of the best political sites through William Berry Campaigns' website. Simply select the "Politics" button on the search form at the top of the site, and type in anything you want. All results come from only the best political sites, so you don't have to sift through a bunch of junk to get what you're looking for.

    Give it a try!

  • 03/14/2005 - Added "Email to Friend" feature

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    See the toolbar at the bottom of each page? It's made up of three icons: one's an up arrow, one's the letter "P" and the last is the letter "e". Each icon performs a different function when clicked.

    Up arrow

    The up arrow will quickly launch you back to the top of the page you are viewing, to save you time scrolling. Once you're done reading an article, just click the arrow to get back to the main navigation.

    "P"

    Clicking the "P" will print the page you are viewing. Pretty slick, huh?

    "e"

    Finally, clicking the "e" icon will give you the ability to email whatever page you are looking at to your friends. So, if you're surfing around the site and see something you like, click the "e" and tell your friends!

February 2005

  • 02/25/2005 - WBC hosts funding measure seminar for Central Valley local governments (PDF)

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    William Berry Campaigns will host a funding measure seminar for Central Valley local governments on Friday, March 11th from 8AM to 12:30PM. Breakfast included! Download a PDF version of our invitation from the website.

  • 02/22/2005 - New "Tattoo" poster available

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    Check out our new "Vote Democrat" tattoo poster! It's edgy and to the point, and will compliment your wall oh-so nicely. Plus, it goes well with our other "Vote Democrat" bellybutton poster. There's a limited number of prints so buy one today!

  • 02/16/2005 - The shop is open

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    We just added a new "Shop" section to the website. Right now we have one poster up, with plans for a lot more. Check back often for new progressive political gear!

  • 02/15/2005 - Download our new "Grass is Greener" wallpaper

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    Beautify your basic background with our new "Grass is Greener" wallpaper. Check back often for new downloads, since we update often.

  • 02/10/2005 - Our take on the Tort Reform debate

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    Make Tort Reform be about Law and Order.

    Who would have believed that Congressional Republicans would be against law and order?

    Who would have believed that Congressional Republicans would have taken such an unpopular stance? Who would have believed that they would push such a "soft-on-crime" issue? Who would have believed that the Congressional Republicans could side with the "bad guys," the ones found guilty of breaking the rules? Who would have guessed that Congressional Republicans would blame the innocent victims? Who would have believed that Congressional Republicans would turn their backs on a core party and family principle - one that is certain to lead to political ruin?

    Who would have believed that Congressional Republicans would support Tort Reform?

    Make Tort Reform be about Law and Order.

    So-called Tort Reform has massive repercussions for all American families who care deeply about honesty, fairness and accountability.

    These images are a sample of our redefining of the debate.

  • 02/02/2005 - Download our new "Vote" poster

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    Check out the new posters added this week in the Downloads section.

January 2005

  • 01/24/2005 - WBC Wins 6 Pollie Awards

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    Not Your Father?s Political Advertising

    Democratic campaign firm William Berry Campaigns captures six awards from the American Association of Political Consultants

    (Sacramento, CA) -- The AAPC awards program, known as the ?Pollies?, recognizes consultants for excellence in campaign advertising and communications. This year, William Berry Campaigns was awarded six Pollies for their excellence in political direct mail (to view their award-winning mail and other samples go to www.wbcampaigns.net/pr).

    Since 2002, William Berry Campaigns has received eleven Pollie awards.

    Using cutting-edge design that delivers a high-impact message, William Berry Campaigns breaks free from the typical mold of political advertising. For over ten years, William Berry Campaigns has been producing winning political direct mail for hundreds of successful political campaigns throughout the United States.

    This year was no different.

    In the battleground state of Colorado, William Berry Campaigns served as the direct mail consultant to the Colorado Democratic State House Caucus.

    "I have never worked with such an outstanding mail consultant like William Berry Campaigns,? said Caucus Executive Director Joe Miklosi. ?The result was concise, persuasive, and visually appealing mail that convinced voters to support our candidates.?

    The mail William Berry Campaigns produced contributed to the overall success of Colorado Democrats when they took back the State Legislature after 30 years of Republican rule.

    In Pennsylvania, another battleground state in the 2004 elections, William Berry Campaigns worked closely with the State House Democratic Caucus Committee producing direct mail for several candidates.

    ?In true battleground state style, voters in Pennsylvania were flooded with direct mail in 2004. Average mail didn't cut it. Good mail didn't cut it,? said Pennsylvania Executive Director Dan Wiedemer. ?We needed exceptional work that popped out of the box--and William Berry Campaigns delivered.?

    That ?delivery? was a huge success for Pennsylvania Democrats. William Berry Campaigns helped them take back a Republican seat, something that had not been done in six years.

September 2004

  • 09/01/2004 - Marketing News article - "Low-tech DM pieces still draw customers in Info Age"

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    Mention interactive marketing today and thoughts immediately turn to Web pages, viral e-mails and online exchanges. But marketing was interactive long before the Internet became a consumer toy. Sure, technology has created a wealth of new ways for marketers to reach and interact with their target audiences, but marketers should never underestimate the power of good old-fashioned direct marketing that intrigues and engages its recipients without electronic help.

    Recent figures from New York-based Direct Marketing Association show that direct marketing represents 56% of all U.S. advertising expenditures. As do-not-call laws restrict telemarketers, and spammers make consumers more protective of their e-mail addresses, some marketers consider more conventional tactics, such as traditional direct mail, more important than ever.

    But a simple brochure may not always do the job. According to the U.S. Postal Service, Americans receive more than 65 million pieces of direct mail each year. To cut through that clutter, the most effective mailers get recipients involved with the message itself. Reader response cards, games, puzzles and other interactive mailings help interest recipients enough to read the piece and increase chances that they will pay attention to its message. In other words, some of the best examples of interactive marketing are nowhere near a hard drive.

    Click to read the rest of this article.

July 2004

  • 07/22/2004 - Contra Costa Times article - "Schools hire firm to aid bond campaign"

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    School trustees have hired a high-profile campaign consultant to help decide whether to place a bond measure on November's ballot.

    But with the Aug. 6 deadline to place the measure on the ballot just two weeks away, questions remain as to whether the Dublin board should pursue the measure and, if so, whether there's enough time to mount a successful campaign.

    On Tuesday, the board unanimously approved the hiring of William Berry Campaigns, choosing the Sacramento firm over Tramutola LLC and The Lew Edwards Group, both of Oakland.

    "They're dedicated to winning," Berry said of the district, who in his estimation considered the top three campaign consultants in the state.

    The decision to hire Berry came down to Berry and Tramutola. Berry had worked on March's successful Measure B, a $498 million bond for the Chabot-Las Positas Community College District. Tramutola had worked on the West Contra Costa Healthcare District parcel tax that passed earlier this month in a special June election.

    But while the district moves closer toward a November bond measure, Trustee David Haubert said he is not convinced the district should bring the issue to voters. He questions the current bond amount being explored, especially considering the district's recent parcel tax measure loss. The $185 million amount for construction and renovation Berry will be looking at is high, and has not been reviewed enough to see if that is how much is needed, he said. A survey last year to gauge support of a parcel tax and bond measure showed 56 percent of voters would support a $68 million bond measure. The bond measure would need 55 percent approval to pass.

    "It scares me that we're so close to the deadline," he said. He also wants to see flexibility in the measure so that a new high school could also be funded with the money.

    There has been talk of opposition from East Dublin should there not be talks toward a second comprehensive high school, possibly at Camp Parks.

    Superintendent John Sugiyama said district staff is refining estimates for work at Dublin High and in the rest of the district. He said that, unlike parcel tax money that would have paid for expanded programs and services, a bond measure pays for facility needs. Such needs can be physically shown to voters, thus helping the bond campaign. Berry said the district's experience in the last campaign will help this time.

    Board President Randy Shumway says there is enough time. "We're not replicating the mistakes of last time."

  • 07/22/2004 - Tri-Valley Herald article - "Bill Berry will work with committee to rally Dublin residents for bond measure"

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    School board members selected a campaign consultant Tuesday night, making another move toward a general obligation bond measure for the November ballot.

    Bill Berry, principal of William Berry Campaigns of Sacramento, was chosen out of three campaign consultant candidates who made presentations to the board.

    "I look forward to working with them to make sure their schools are schools for the 21st century," Berry said.

    Click to read the rest of this article.

December 2003

September 2003

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